
So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank.You’ve got an amazing product or service, so[...]
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The boom in mobile communications and internet technology has really opened up the ways we can all communicate with each other in our daily lives. According to the 2018 communications market report[...]
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Do you know what kind of reputation your business actually has? Good? Bad? Non-existent? Despite the reputation of your business being one of the most important aspects of how successful you are,[...]
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Keeping up with the high expectations of your customers can be extremely difficult, especially when those expectations can be so diverse. Unsurprisingly, there has been a definite increase in[...]
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You may not have heard of the Pareto Principle, but we’re betting you’ve heard of the 80/20 rule? This was a rule originally put forward by Vilfredo Pareto, who during a study into the relationship[...]
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Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer[...]
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When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there. If that is the first thought to[...]
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Millennials - those born after 1980 - are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew[...]
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Social media marketing is important. Who hasn’t heard that before? Well, it is, but let’s keep in mind that a predicted 61% of small businesses don’t see any return on their social media activities.
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Now is the time to boost your Facebook following. It’s a platform which has been somewhat eclipsed by Twitter in terms of social media standing, especially when it comes to small or medium sized[...]
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