Nike, Samsung, Coca Cola – do you think if they miss or screw up a phone call their business will take a hit? Of course not (unless it’s really serious, in which case they can afford PR wizards). But[...]
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Being interviewed can be daunting but being the one conducting the interview can be just as challenging. Whilst a candidate is doing their best to impress, you’ve got to do your best to spot any[...]
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You’re a business, you have a certain image and professionalism to maintain. That’s fine - in fact, that’s necessary, but if you stay too straight-laced, too tight-lipped, you’re apt to find you’re[...]
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YouTube boasts over a billion users, or one third of all web users, with 3 billion searches made each month and 100 hours of video uploaded every minute. It’s also the world’s second most popular[...]
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You have a great idea. You think your startup would really catch on. You’re inspired. Unfortunately, you’re also working a full-time job that you can’t afford to quit. You’re not alone. Most[...]
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Good copy is a vital part of your website’s ability to attract customers and rank well with Google, but even the most engaging copy needs to be refreshed once in a while if it’s to continue[...]
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As a business, being on social media is a prerequisite for building your brand and following. You’ll set up a Twitter account and diligently tweet things that your audience might find valuable.[...]
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When it comes to the final phase of the entrepreneurial process – selling, transferring or retirement – it may sound like a swift ‘thank you and goodbye’, but in fact there’s a lot more work to do[...]
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As a company – whether you’re an SME or a large enterprise – your online landing and service pages have one singular purpose: to bring in more business. Yet even with slick copy, elegant visuals and[...]
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Once you’ve successfully made it through phases four and five of entrepreneurship (operating and monitoring, then resolving problems and challenges), it’s time to take a deep breath and enter phase[...]
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