Adrian Cordiner
Adrian Cordiner accidentally stumbled into digital marketing after starting an online travel company and realising there was a whole world out there of SEO, SEM, Analytics, CRO and so on that he knew absolutely nothing about. Many years of reading, researching, testing and making lots of mistakes along the way have lead him to where he is today, running his own digital marketing agency, still reading, still researching, still testing and hopefully making a few less mistakes.
As with any form of marketing, content marketing can only be proved to be effective if it makes more money than it costs. Some critics say that one of the biggest problems is that it's too hard to[...]
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