Answer4u Call Centre Blog

Check out the latest news and updates, including helpful information regarding telephone answering and call handling, from the Answer4u blog.

Adrian Cordiner

Adrian Cordiner

Adrian Cordiner accidentally stumbled into digital marketing after starting an online travel company and realising there was a whole world out there of SEO, SEM, Analytics, CRO and so on that he knew absolutely nothing about. Many years of reading, researching, testing and making lots of mistakes along the way have lead him to where he is today, running his own digital marketing agency, still reading, still researching, still testing and hopefully making a few less mistakes.

Proving Content Marketing ROI (Return on Investment)

As with any form of marketing, content marketing can only be proved to be effective if it makes more money than it costs. Some critics say that one of the biggest problems is that it's too hard to[...]
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